BE1st

A studio, not a website builder

Dallas · built by one person · runs daily

We build the whole business. You own it.

Not a template. Not a page. The site, the owner dashboard, the booking, the local search that feeds it. Live in days, and the code is yours from day one.

Free. A real preview in 48 hours. No card, no call, no commitment. Or text Sherwin: (469) 219-9735

You own the code · No buyout fee · Leave anytime and it keeps working

Live right now

06 businesses · 06 builds · 00 templates

Not mockups. Businesses that are open.

These take appointments, sell things and answer the phone today. Open any one of them and use it like a customer would.

01

Riptide Mechanical

HVAC and commercial refrigeration · Austin and Corpus Christi, Texas

Wired in24 city pages · commercial refrigeration · financing · owner dashboard · lead alerts · Family Circle membership · emergency flag

riptidemechanical.com
Riptide Mechanical, live site
02

Chasing Serenity

Psychotherapy · Telehealth across New York, New Jersey and Connecticut

Wired inprovider pages · therapist matching · insurance check · consultation booking · careers · workshops

chasingserenitypllc.org
Chasing Serenity, live site
04

Slabtrack

Trading card operating system

Wired inaccounts · pricing · seller dashboard · free signup · storefront · live breaks

slabtrack.io
Slabtrack, live site
05

h-squared Analytics

Advancement operations consulting for universities, medical centers and foundations

Wired inservices · who we serve · client sign in · contact routing · lead capture

hsquaredanalytics.org
h-squared Analytics, live site
06

Adam Cline

Singer and songwriter · Prosper, Texas

Wired inmusic player · shows · booking · shop · press · owner login

adamclinemusic.be1st.io Runs on a be1st.io address, not his own domain yet.
Adam Cline, live site
Your trade

03 trades · 24 checks each · 00 sign-ups

A front door built for one trade.

Same studio, three different doors. Each page argues in one trade's language, shows the work done in it, and puts a price on every line. Open the one that is yours.

Every one of them runs the same free check on the site you already have. Put in your address and about fifteen seconds later you get a grade out of 100, your first screen the way a phone shows it, and every missing thing quoted from your own pages. Nothing to sign up for, and no sales call to hear a price.

In their words

The first look, and what came after.

Client messages and post-launch notes, verbatim, grouped by where they landed in the build. Shared with permission.

“I don't like self-promotion and I'm not good at it.”
Adam C. · Adam Cline Music · on why he put it off

The first look

The first time they saw the build. 4 messages · 2 businesses
Adam C. · Adam Cline Music · May 8
“Finally. Finally, a website that captured the essence of my material and what I have envisioned for so long.”
Adam C. · Adam Cline Music · May 8
“I’ve tried free website generators in the past and I always ended up abandoning them because they never looked legit. … The process was so easy and fast, but it looks like a top-notch website with great functionality and capability to promote my material.”
Ross U. · Riptide Mechanical · Aug 21
“Wow this is powerful and good, I don't think I need to share any other examples.”
Stuart T. · Riptide Mechanical · Aug 21
“You really know what you're doing don't you!? Website looks great. A few changes here and there, but wow we are impressed!”

After the edits

The part most people worry about. 3 messages · 3 businesses
Adam C. · Adam Cline Music · May 8
“Was so easy to work with, and they implemented the feedback or any minor edits that I had almost immediately. I was blown away by the service and the product.”
Mavis S., LCSW · Chasing Serenity · Aug 3
“Thank you for the thorough update and for catching the technical issues. I appreciate you taking the initiative to fix the sitemap problem and ensuring the clinician pages are properly indexed. … Everything is looking great!”
Stuart T. · Riptide Mechanical · Aug 28
“Changes and edits look great! … Well done, Sherwin!”

Days later

After living with it. 3 messages · 2 businesses
Mavis S., LCSW · Chasing Serenity · Aug 7
“I reviewed your notes, and everything looks good overall. … Thank you again for being thorough with these updates and for flagging areas where clarification was needed.”
Ross U. · Riptide Mechanical · Aug 26
“Looks great! So excited we are partnering! We are blown away! … Love your work Sherwin!”
Ross U. · Riptide Mechanical · Aug 27
“Badass, we live by referrals and will gladly sing your praise with the work you did for us and pass on.”
The stage

Same business. Different opening arguments.

Seven finished directions for one company. Same facts, same phone number, seven ways to walk in the door. The owner picks.

Riptide Mechanical, The build direction

Riptide Mechanical · the one they shipped is The build

Directions: The build, Corpus First, Commercial First, Daybreak, Dispatch Board, Instrument, True Blue.

See all 79 directions →

Five things. One system.

01

The site

Written for your trade and your town, not a theme with your logo dropped in. Every page is there to get someone to call.

02

The owner dashboard

One screen. Leads, calls, bookings, which page brought them in. You edit your own words and photos without asking anyone.

03

The books

Booking, intake, deposits and payment where the customer already is, so the job is on the calendar before you pick up.

04

The lead machine

Local search, your profile and your reviews. Optional, and each one is its own line.

05

The keys

The code, the domain and every account are in your name on day one. Not licensed to you. Yours.

Not a template builder. Not an AI code generator. A studio that stays.

The same job, three ways to pay for it.

Hire someone

You own it, and you still pay the salary every year.

Cost
A salary, every year, forever
Time to live
Weeks to hire, then months to ramp
If they leave
It stops, and you hire again

An agency

They hold the keys, so leaving means starting over.

Cost
Per project, then a retainer
Time to live
Months
If you leave
The site usually goes with them

This

You own it on day one, and it keeps working if you leave.

Cost
From $3,000 to build, then from $100 a month
Time to live
Days
If you leave
No buyout fee. Code and domain hand off
Carefrom $100/mo

CoversHosting, security, backups, uptime, the edits you ask for, and the dashboard. The only line every site needs.

Each monthYour edits made on the site, the site kept up and backed up, and your calls and leads on the dashboard.

Profile and local SEOfrom $150/mo

CoversYour Google profile kept current, with posts, photos and service areas, plus new service and town pages on your site.

Each monthPosts and photos on your Google profile, and the profile kept current.

Reviewsfrom $100/mo

CoversA review request after every job, monitoring, and replies drafted for you to approve.

Each monthRequests go out after jobs, new reviews are watched, and replies wait for your OK.

Signalfrom $150/mo

CoversTwo Reels for Instagram and Facebook, cut from your own photos and the words on your site, each with its caption written. You post them.

Each monthTwo Reels ready to post, each with its caption and cover frame.

Signal with Journalfrom $350/mo

CoversTwo articles a month on your own site, each answering something your customers search for on Google, plus four Reels that point back to them. The journal is set up on your site in the first month.

Each monthTwo articles live on your site and four Reels, each one pointing to an article.

Tap a line to see what it covers. Start at the floor. Add a line when you want it. Take it off if it is not showing work you can see. Nothing here is ever bundled into a package. These are starting prices. Depending on the scope and what your business needs, your price may vary, and you get the exact number in writing before you pay.

A relationship, not a receipt.

One open thread

You text the person who built it. Not a ticket queue, not an account manager who has to go ask.

Send a photo, it goes up

Drop a phone photo of the job you finished this morning and it is on the site.

Most edits, same day

New price, new hours, new truck, a page you decided you want. Usually done before the day is out.

From $3,000 to build · $100 a month · add lines when you want them · no buyout fee

See your site before you pay.

If we are not the right fit, you will hear it on the first call, and it costs you nothing to find out.

Text Sherwin · (469) 219-9735

Free. A real preview in 48 hours. No card, no call, no commitment.

You own the code · No buyout fee · Leave anytime and it keeps working